OK, guys—that pink razor in the bathroom? That’s not for you.

Schick Quattro for Women
Hands Off Tour
Demographic Targeting, Event Marketing, Retail-tainment

Challenge
There are hundreds of razor choices and a new one seems to appear every day. How do you break through the clutter to let women know there’s a new multi-blade razor that’s just for them?

Solution
INNOVA created buzz with women and delivered full-size razors at multiple lifestyle venues—the nationwide Hands Off tour made retail and beach appearances by day and nightlife stops by night. Clever collateral brought the brand to life—custom 'Hands Off' razor defense moves followed by Quattro-politan cocktails, anyone? The tour wrapped up with a workplace sampling blitz in major cities. Hands Off, guys—it’s hers!

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