How do you make an eye-catching ad campaign even more buzz-worthy? Bring it to life!

OfficeMax®
Human Art Gallery
Event Marketing, Lifestyle Intercept

Challenge
OfficeMax’s ink cartridge refill service launched in Chicago with a series of striking tattoo-themed ads urging consumers to “Save Money on Ink.” But they wanted more—they wanted to create a visual experience that got the whole city buzzing about the new service and separated OfficeMax from their competitors.

Solution
INNOVA’s temporary "Human Art Gallery" did just that. 10 models braved downtown Chicago’s 20-degree weather to display the iconic Windy City imagery painted on their backs for media and curious passersby.

The event was covered by the Associated Press, CNN Worldwide, the Chicago Tribune, 5 Chicago network TV stations, Yahoo! Finance, Forbes.com and more!

PR execution by Maccabee Group

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