How do you show pet lovers how to pamper their pooches and coddle their cats?
Science Diet of course!

Hill's®
Science Diet PetFit™ Tour
Event Marketing, Demographic targeting

Challenge
Did you know that to a small dog, 1 ounce of cheese is equal to about 1½ hamburgers to an average-size woman? The pet obesity issue in the United States was growing—at least 35% of pets are considered overweight or obese. Hill's Science Diet saw the need to step in and stop the unhealthy trends that were contributing to the crisis.

Solution
INNOVA created an experiential tour that educated pet lovers across the country on the health benefits of Science Diet, and how to assess the health of their furry friends. With onsite pet scales, specially trained vet techs, pet health literature and hands-on illustrations of PetFit information, consumers were equipped with the tools they needed to improve their pets' lives.

Consumers were very interested in the information, which provided and opportunity to interact with consumers for several minutes on average. This lengthier interaction created valuable connections at events, retail, vet clinics and dog parks.

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